Our Process

When it comes to SEO, AdWords and many other aspects of marketing understanding what people are actually typing into search boxes is everything. No matter how good the product or service is, people simply won't find it if the wrong terms are being used in descriptions, onsite content, content marketing, and more.

We are here to help! We can do all the detailed keyword research needed for a single product or an entire company and all their services. Whether it's finding out how people describe a product in a certain location or general mass search terms for a suite of insurance products for example we have the tools and skills to get you the data you need.

Search Volume

Search volume is a way of describing the average number of searches that are done using Google for any specific term each month. Our reports will give you specific search volumes for 100s if not 1000s of terms that are suitable for the campaigns and sites you are working on. These numbers can then be used to guide the choices of terms used in copy and other places. Sometimes going for a smaller number with more buying intent is a great idea, other times the best way to win is to go straight for the big-hitting terms and we can even help advise on this too.

Real Research

Most people in marketing can stick a few seed terms into the AdWords tool and bring out a massive list of keywords. This is not keyword research as we do it here. We use multiple sources, software, and some good old fashion thinking time to come up with all the different iterations and ideas for search terms. We even use top-ranking competitors and back engineer their pages to isolate what brings them traffic and add these terms to the list.

If you would like to discuss a project please get in touch. Whether you are an agency looking to understand your clients' market more or you are in house and simply want some really good keyword research done before you kick off some SEO work we can help!

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We’ve partnered with 427 for a number of years now working with them to strengthen our core service offering and provide our clients with on-going SEO & marketing retainers. They’ve become a true extension of our team and nothing is too much trouble. Their insights and work has helped our clients surpass their objectives helping to grow their businesses and expand into new markets.

Sarah Bull - Hideout

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